Ready?
Like with all automation, you must ask yourself, are we ready for it?
When I work with clients about automating their processes, my first question is, do you have any existing documents or email templates? The second question is, then, what data do you want to add to them? In about 25% of the cases, templates will exist. Typically, they are generic and impersonal, leaving the user to in-fill a name and maybe some other information that is in the system, or they customise.
GPT is the reinvention of a secretary digitally. Now, I’m showing my age here, but just like GPT, secretaries had to be trained in the language and voice you wanted them to use in your communications. Good secretaries became transformers. Helen, a secretary I worked with and trusted, would transform my ‘TBNT’ sticky note attached to a tender response document into a correctly addressed and formatted letter to decline a response to the tender. Thanks, but no thanks, and please invite us in the future. Properly trained and with the correct and accurate data, a secretary was a real timesaver.
Steady?
Salesforce’s GPT offerings are giving your teams the opportunity to have digital secretaries to streamline your work and give you unique and trusted communications ready for you to send to your customers. The Prompt Studio app will allow administrators or marketers to create the rules by which the GPT creates customised content based on your data inputs. With your data in Salesforce today, what do you think those outputs would look like? I’m going to suggest that it will not be good.
Go?
Data is your company’s crown jewel. For GPT, your Prompts will have to factor in when the data is not there, and you will have to validate that the data is accurate and up to date.
GPT is exciting stuff. It is great for answering questions today, but it will need excellent data quality and good Prompts to be your dream secretary.
The Race Is On!
GPT will be a game changer if your business can organise and cleanse its data quickly. The faster you can do that, the faster you will introduce real productivity to your business.
